SNS Technology Contribution to B2C Channel Benefits
نویسندگان
چکیده
منابع مشابه
Category: Concepts, Trends, and Challenges M Multi-channel Retailing in B2c E-commerce Multi-channel Retailing in B2c E-commerce
The Internet is not only a significant communication medium, it is also largely used as a channel of distribution. In the very beginning of the e-commerce era, most researchers and practitioners forecasted a sharp increase in Internet-based commercial applications, leading to a threat of existing business models. Already in 1980, Rosenberg and Hirschmann argued that in-home shopping could threa...
متن کاملBenefits of Telecommunications Technology to GPS Users
For many years, telecommunications technology has assisted GPS users in accomplishing their tasks. Dial-up system over copper phone line enables users to download data from base station at remote locations. Radio modem provides wireless communications link between a base station and a rover to enable surveyors to carry out RTK-surveys. While these techniques are still very much in use, developm...
متن کاملProviding Value to New Health Technology: The Early Contribution of Entrepreneurs, Investors, and Regulatory Agencies
Background New technologies constitute an important cost-driver in healthcare, but the dynamics that lead to their emergence remains poorly understood from a health policy standpoint. The goal of this paper is to clarify how entrepreneurs, investors, and regulatory agencies influence the value of emerging health technologies. Methods Our 5-year qualitative research program examined the proces...
متن کاملFormation of B2C Channel Blending Decisions: Trust vs. Efficiency
Trust is known to be vital to business to customer (B2C) electronic commerce adoption. However, its role in customers’ blending of the online and traditional channels is largely unexplored. In this study, we progress beyond single channel adoption and investigate the interplay of trust and perceived efficiency on channel blending. Our conceptual framework models channel blending as a dynamic co...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Korean Management Science Review
سال: 2015
ISSN: 1225-1100
DOI: 10.7737/kmsr.2015.32.4.135